Betsafe Privacy Policy

At Betsafe Casino, we are committed to protecting your personal data and respecting your privacy whenever you use our services. This Betsafe privacy policy explains what information we collect, how we use it, and what rights you have regarding your personal data when you register for casino Betsafe, use the Betsafe app, or access our platform through a desktop or mobile browser. We operate under Malta Gaming Authority licences and, where applicable, a Swedish Gambling Authority licence, and we handle your data in accordance with applicable data protection laws, including the GDPR.

Who We Are

Betsafe is operated by three entities within Betsson Group, depending on your country of residence: NetPlay Malta Limited for jurisdictions outside the EU, Rizk Nordic Limited for the EU excluding Sweden, and BS Nordic Ltd for Sweden. All three entities are registered at 199 Experience Centre, Ta' Xbiex Seafront, Ta' Xbiex XBX 1027, Malta. When we refer to "we," "our," or "us" in this policy, we mean the relevant operating entity responsible for providing services to you as a Betsafe casino player.

Information We Collect

We collect several categories of information when you interact with our services, whether you complete the Betsafe register process for the first time or return to use your existing Betsafe login credentials.

• We collect identity and registration data, including your name, date of birth, address, email, and phone number, when you sign up for an account.
• We gather financial information related to your Betsafe deposit and Betsafe withdrawal activity, including payment method details and transaction history.
• We track your gaming activity across our slots, live casino, and sportsbook products to detect responsible gambling concerns and prevent fraud.
• We record technical data such as your IP address, device type, and browser information when you access our Betsafe mobile casino or desktop platform.
• We may collect verification documents, such as proof of identity or address, particularly when your deposits reach certain thresholds requiring enhanced due diligence.
• We collect data about bonus claims, including your use of any Betsafe bonus code, Betsafe promo code, or free spins offer, to administer promotions correctly.

How We Use Your Information

We use the information we collect for a range of purposes connected to operating Betsafe Casino safely and lawfully.

• We process your data to create and manage your account, verify your identity, and provide access to our games and sportsbook.
• We use your financial data to process deposits and withdrawals securely, including monitoring transactions for anti-money laundering compliance.
• We analyse your gaming patterns to support responsible gambling tools and identify potential risk indicators.
• We use your contact details to send account-related communications, including updates about your Betsafe bonus, free spins eligibility, or promotional offers such as our welcome package.
• We rely on your data to improve our website, our Betsafe app, and the overall player experience across devices.
• We use aggregated data for internal reporting, fraud prevention, and regulatory reporting obligations under our Malta Gaming Authority and Swedish Gambling Authority licences.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience while browsing our site or using the Betsafe casino app. Cookies help us remember your preferences, keep you logged in between sessions, and understand how you interact with our slots, live casino games, and sportsbook markets. You can manage your cookie preferences through your browser settings at any time. For more detail on the specific cookies we use, please refer to our separate cookie policy.

Sharing Your Information

We do not sell your personal data. However, we may share your information with trusted third parties in limited circumstances necessary to operate our services.

• We share data with payment providers, including Clearpay Limited and 4P Solutions Limited, to process your Betsafe deposit and withdrawal transactions.
• We share information with game providers such as NetEnt, Microgaming, Play'n GO, Pragmatic Play, Evolution, and others where necessary to deliver slots and live dealer games under their own licences.
• We disclose information to regulators, including the Malta Gaming Authority and the Swedish Gambling Authority, as required by law.
• We may share data with fraud prevention agencies, credit reference agencies, and identity verification providers to confirm your eligibility to play.
• We may disclose information to law enforcement authorities where legally required.

Data Security

We maintain robust technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our systems are supported by ISO 27001 certification and eCOGRA Safe and Fair standards, reflecting our commitment to secure data handling. Customer funds are held in segregated bank accounts, separate from our operating funds, providing additional protection in the unlikely event of insolvency. Despite these safeguards, no system is entirely immune to risk, and we encourage you to keep your Betsafe login details confidential and avoid sharing your password with anyone.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including meeting our legal and regulatory obligations. Typically, we retain account and transaction records for a minimum period required under gaming and anti-money laundering regulations, even after you close your account or become inactive. Where an account remains dormant, applicable inactivity fees may apply as described in our terms, except where prohibited by local regulation.

International Data Transfers

As part of Betsson Group, we may transfer your personal data outside your country of residence, including to jurisdictions outside the European Economic Area, for processing and storage purposes. Where we transfer data internationally, we implement appropriate safeguards, such as standard contractual clauses, to ensure your information remains protected to a standard consistent with this policy.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding the personal data we hold about you.

• You have the right to request access to the personal data we hold about you.
• You may ask us to correct inaccurate or incomplete information.
• You can request that we delete your data, subject to our legal retention obligations.
• You have the right to object to or restrict certain types of processing.
• You may withdraw consent for marketing communications at any time.
• You can lodge a complaint with your local data protection authority if you believe we have not handled your data appropriately.

Children's Privacy

Our services are strictly intended for individuals who meet the minimum legal gambling age in their jurisdiction. We do not knowingly collect personal data from minors, and we take steps to verify age during the registration process.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. We encourage you to review this page periodically. Continued use of our services after any update constitutes acceptance of the revised policy.

Contact Us

If you have questions about how we handle your personal data, please contact our support team at support-en@betsafe.com. Complaints that require further escalation can be directed to csmanagement@betsafe.com, and our support lines remain available 24/7 through live chat for any privacy-related enquiries.